Marketing Our School Better
This article appeared in the November issue of the Sanborn Voice , the student newspaper for SRHS. One of my personal goals this year as your principal is to do a better job communicating all of the positive things that our school is engaged in to the community. This need for increased communication comes a recommendation that a group of students, staff, and parents made last spring after reviewing the data from the culture survey that most of you took last fall. Undertaking this goal has taught me quite a bit about the latest effective marketing strategies that companies and political organizations use to get their word out. I almost wish I had actually taken some more business courses when I was in college because they would have come in handy for this project. I have come to realize that as a building principal, communication can either be my best friend or my worst enemy. People need information in order to make decisions or form opinions about the school as it relates...