Effective School Communication
As a school principal for a medium-sized New Hampshire high school, I am always looking for the best way to communicate with my school’s stakeholders. There are so many choices these days including email, text, automated phone messages, social media, and the good old fashioned traditional letter in the mail. While there may be a time and a place for each of these means of communication, the research suggests that some are better than others when it comes to providing effective communication from the school. In a recent eSchool News article , Meris Stansbury asks, “What does the research say about how parents and school communicate? Is there an overall preference?” In the article, Stansbury suggests that parents are looking for communication from schools to be “timely, targeted, and personalized to their children or their interest areas.” The article referenced the latest data from the Speak Up Research Project , including this observation: Approximately one third of parents surve...